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Building Trust,Sharing Wisdom,Being Known

Helping building product manufacturers earn the trust and long-term loyalty of design professionals

Let's have a discovery call
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We are drowning in data yet starving for wisdom

Architects want an easier way to find expert help*

87% of architects want help from manufacturers at every project stage, but 2 out of 3 give up because it's too difficult to find the right person in the right company.


They want trustworthy guidance to make informed decisions*

Less than half of the architects surveyed are satisfied with the support they receive. They want timely answers from product category experts, not a sales pitch or sales pressure.


The key to better projects is early collaboration*

Project teams who leverage the experience and wisdom of product category experts at the earliest stages of design, will achieve superior outcomes with less effort.

*Based on research by the American Institute of Architects, entitled The Architect's Journey to Specification.


This is where you come in

The bottom line is that nobody knows more about your products than you. Experience and wisdom are your most valuable assets. We work exclusively with product category leaders and product innovators to accelerate their growth and traction in the building industry.


Let's have a discovery call





Are you struggling to create authentic relationships with design professionals?

Manufacturing great products and selling them to contractors and owners is table stakes. Building a loyal following of design professionals who invite you to the design table early and often is critical to your long-term success.


Consider these five questions:

Does your sales team find out about projects after they've already gone to bid?

Do your products get changed out at the last minute for other, inferior options?

Do you miss out on projects right in your own backyard?

Do you have trouble reaching decision makers in design firms?

Are there things you know your sales team needs to change?

If you answered "YES" to even one of the questions above, we're here to help.



but let's agree to STOP doing the things that don't work


Are you still:

Sponsoring events in order to be seen by your target clients?

Trying to reach decision makers but aren't sure who they are?

Selling the features and benefits of your products as if the audience is listening?

Hoping your target market knows the difference between you and your competitors?

Trusting that what you've done in the past will work in the future?

If you answered "YES" to one or more of the questions above, let's talk.

Let's have a discovery call

Your transformation bundle

We help Manufacturers & Sales Reps

Earn the trust of design professionals

Engage early, when important product decisions are being made

Land 3-4X more project opportunities with no cold-calling

Receive direct calls from decision makers on active projects

Increase sales by staying in the specification at bid time


If you're done with the old way of hunting down leads and chasing projects, and are ready to nurture long-term relationships with decision makers at the earliest stage of their projects, then you know what to do next...

Let's have a discovery call


Here's what the Top 4% design firms know that you don't


Learn the five simple shifts that you and your team can make to multiply sales, earn the trust of design professionals, and land new projects at the early design stage 




For Manufacturers and Product Experts

Ready to elevate?


Let's have a discovery call






921 11th Street, 2nd Floor
Sacramento, CA 95814
(855) 498-1860 toll free
(916) 541-8659


Home of the tectApp® — a software platform to match and facilitate communication between design and engineering professionals and building product and materials manufacturers or suppliers.